As the saying goes, first impressions are lasting impressions. Your website speed makes the first impression for your business, therefore it has to be impressive. Your website visitors are looking for a faster and easier experience. Website optimization is a primary factor for the success of modern businesses.
Aspects of website speed:
Following are the three ways in which page speed can be viewed:
- The time is taken in delivering the requested material
- Browser response to page load requests.
- The view of end-users as the requested web page renders on the browser.
The website performance consequently impacts search engine rankings
Why website speed optimization?
Page load time is a measure of web performance that shows the time needed for a page to show on the user’s screen.
- Performance: Improved speed means improved performance and more favorable visits to your website.
- Improved Ranking: The faster your site loads, the lower the bounce rate is. A faster loading site has a better chance of ranking on Google over slow sites that drive high bounce rates.
- Indexing: Increased page speed means an increase in the number of pages Google can crawl and index.
Ways to speed up your website:
- Content Delivery Network:
A Content Delivery Network (CDN) is a network of servers in different geographical locations working together to get the content to load faster. With the help of a CDN, user requests are redirected to the nearest server. As a result, the content is delivered to a user quicker and a website works faster.
If you want your page loading speed to be increased, you need to move your website to a better host.
There are three possible types of hosting:
Shared Hosting is considered to be the best, as it is shared among different servers and thus becomes more effective and cheaper.
- Image Size optimization:
Photos, images, and graphics on your product pages improve engagement. But the images are usually large files that slow down a website. The best way to reduce the image size without compromising its quality is to compress images using image optimization tools such as PhotoShop or, on WordPress, there are several automated optimization plugins you can use.
- Reduce plugins:
On WordPress, a general rule is that the more plugins are installed, the more resources are used to run them. As a result, the website works slower and also security issues can appear. You should check out all the plugins you have installed and delete unnecessary ones.
- Database optimization:
Database optimization is an effective way to increase performance. If you use a content management system (CMS) such as WordPress packed with complex plugins, the database size increases and your website works slower.
According to research, most users expect sites to load in less than 3 seconds. If this expectation is not met, they can give up and you lose your website traffic and ultimately your revenue.
- Evaluate the key factors of your website, considering conversion, visibility, and usability.
- Test your current website speed and prioritize the pages and features that need the most attention in regard to these three factors.
- Start optimization with the most speed-reducing aspects and focus on the pages that define your conversion success the most.